Privacy Policy

1. Scope of This Policy

This Privacy Policy applies solely to the Midway Homes Adult Care website located at midwayhomesadultcare.com (the "Website"). It describes how we collect, use, and protect information you provide through this Website.

This policy is not a substitute for the Midway Homes Adult Care HIPAA Notice of Privacy Practices. The HIPAA Notice of Privacy Practices is a separate, legally required document that governs how we handle Protected Health Information (PHI) as part of our healthcare operations. It covers your rights with respect to your medical and care information held in our records.

To request a copy of our HIPAA Notice of Privacy Practices, please contact us by phone at 612-416-8555 or by email at info@midwayhomesadultcare.com.

2. Who We Are

Midway Homes Adult Care is a licensed Minnesota home care agency and 245D provider located at 2380 Wycliff Street Suite 200, St Paul, MN 55114. As a provider of home and community-based services, we are a HIPAA covered entity. We are committed to protecting the privacy and security of the information we receive.

3. Information Collected Through Website Forms

This Website contains two forms that may collect personal information:

Contact Form (/contact)

• Your name
• Your email address
• Your phone number (optional)
• Preferred appointment date and time (optional)
• A free-text message you choose to write

Referral Form (/referral)

• Referring party: name, email, phone number, and relationship to the person being referred
• Person being referred: name, phone number, and email address
• Preferred contact time
• A free-text description of care needs

We also collect standard technical information automatically when you visit the Website, including IP address, browser type, pages visited, and referring URL. This information is used for security and analytics purposes.

5. How Website Form Submissions Are Transmitted and Stored

When you submit a form on this Website, the information you enter is:

• Transmitted by email to our staff through our web hosting provider's mail server. The message is not stored in a database on this website, and no third-party marketing or email-delivery service receives it.
• Held only in application memory on our web server for the duration of processing the request. Form submissions are not written to a persistent database or permanent storage on this Website.
• Not incorporated into any medical or clinical record. Submissions through this Website are general inquiries or referral requests and are not part of a formal medical record under HIPAA.

The email notification sent to our staff contains the information you submitted. That email is then handled according to our internal email retention and security practices.

6. Online Tracking and Advertising

This Website uses Google Ads conversion tracking (Google tag ID: AW-18196921513) provided by Google LLC. This technology places cookies and uses pixel tracking to measure whether a visitor submits a contact form after clicking on one of our Google Ads. It may collect:

• Cookie identifiers
• IP address (may be truncated)
• Page URL and referring URL
• Conversion event data (whether a form was submitted)

This data is used solely to measure the effectiveness of our advertising. You can learn more about how Google uses this data at policies.google.com/privacy, and you can opt out of Google Ads tracking at adssettings.google.com.

We do not share Protected Health Information (PHI) with Google or any other advertising platform. No health-related information from our website forms is transmitted to or accessible by advertising services.

7. Your Individual Rights Under HIPAA

As a HIPAA covered entity, Midway Homes Adult Care respects your rights with respect to any PHI we hold as part of our healthcare operations. The following rights apply to PHI held in our clinical records — not to general website inquiry submissions described above. To exercise any of these rights, contact our Privacy Officer (see Section 8).

8. Privacy Officer Contact

Questions, requests to exercise HIPAA rights, or complaints about this Website's privacy practices should be directed to our Privacy Officer:

Site owner: please update the contact block above with the full name and direct contact details of your designated HIPAA Privacy Officer.

9. Changes to This Policy

We may update this Website Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this policy periodically.